1 - Module 1: Configure Dynamics 365 Marketing
Set up and manage Dynamics 365 MarketingConfigure marketing settingsDomain authentication, email best practices, and GDPRManage assets and content settings
2 - Module 2: Manage customers in Dynamics 365 Marketing
Manage accounts and contactsCreate and manage leadsPerform account-based marketingConfigure a lead scoring model
3 - Module 3: Manage marketing forms and pages
Manage formsManage marketing pages
4 - Module 4: Manage segments and subscription centers
Create and manage segmentsManage subscription centers and double opt-in
5 - Module 5: Manage emails and journeys in Dynamics 365 Marketing
Create marketing emailsCreate customer journeysManage content, event triggers and journeys in real-time marketingManage website visits, redirect URLs, and social postings
6 - Module 6: Manage events
Create an eventCreate a webinar eventPromote and manage eventsAdvanced event management features
7 - Module 7: Create surveys with Dynamics 365 Customer Voice
Create a survey projectCreate surveys with Dynamics 365 Customer VoiceSend Dynamics 365 Customer Voice surveys
8 - Module 8: Analyze insights in Dynamics 365 Marketing
Evaluate marketing initiatives with analyticsReview the marketing calendar
Actual course outline may vary depending on offering center. Contact your sales representative for more information.
Who is it For?
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Before attending this course, students must have: An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.